Sam developed an immense love for the game of baseball as he played and watched while growing up in the north-end of Winnipeg. Sam committed himself to bringing professional baseball back to Winnipeg after promoting a game between the Toronto Blue Jays and Canada’s National Team in Winnipeg in 1987. He signed a deal to start an independent professional Northern League expansion team in 1994 and became owner and president of the Winnipeg Goldeyes expansion team that year. Sam captured the Northern League Championship in augural season in 1994. Sam completed the first phase of construction of Canwest-Global Park (Shaw Park today) in 1999 and went on to capture the 2012 American Association of Independent Baseball Clubs Championship with the Goldeyes.